YOUR DEFENDER JOURNEYS

Since 1948, Defender has conquered the world’s most inhospitable territory. From epic adventures to memorable moments, celebrate 68 iconic years of Defender by sharing your Defender Journeys and exploring others from around the world.

ICONIC SILHOUETTE IN THE SAND

Six Land Rovers towing chain harrows took three hours to create the iconic 1km image at Red Wharf Bay on the island of Anglesey, UK

WHERE IT ALL BEGAN

Conceived in 1947, Land Rover broke the mould as the go-anywhere, multipurpose vehicle ‘for the farmer, the countryman and general industrial use’.

DEFENDER TODAY

Celebrate 67 years of service across the world as Land Rover - rechristened Defender in 1990 - marks an exciting new era in the vehicle's history.

DRIVING AHEAD

Three limited edition Defenders launch in 2015. Heritage and Adventure embody Land Rover’s qualities, and Autobiography unites luxury with capability.

NEW HORIZONS

As UK production of the current Defender enters its final phase, Land Rover will use 2015 to celebrate its global automotive icon and look ahead to an all-new family of Defenders.

HERITAGE

HERITAGE

THE BIRTHPLACE OF THE LAND ROVER NAME

The automotive icon was given its name when Spencer Wilks, MD of The Rover Company at the time, drove his Rover 10 over the rough terrain of his estate in Islay more than 60 years ago.

HERITAGE

HERITAGE

WHERE IT ALL BEGAN

Land Rover Series I was launched by the Rover Company on 30 April 1948. It was built from Birmabright, an aluminium/magnesium alloy left over from wartime aircraft production, as steel was tightly rationed.

HERITAGE

HERITAGE

THE WORLD'S OLDEST LAND ROVER

HUE 166 is the original Land Rover and is still running today. Known affectionately as Huey, the go-anywhere, four-wheel drive vehicle featured an innovative transfer gearbox with two ranges, High and Low. Paint was in short supply after WWII, so ex-RAF Ascot cockpit green was the only colour available.

HERITAGE

HERITAGE

LAND ROVER’S 10TH BIRTHDAY

A decade after Maurice Wilks first drew the outline of what was to become the Land Rover in the sand of Red Wharf Bay, he and his brother Spencer celebrated the tenth year of their innovative vehicle.

Both brothers worked for the Rover company and post war, after working on aero engine manufacturing and a ground-breaking gas turbine jet engine, they turned their attention to the design and manufacture of a versatile vehicle, the Land Rover.

HERITAGE

HERITAGE

THE EVOLUTION OF THE SERIES III

From 1975-1981 The Land Rover Series III survived a tough economic climate and evolved from a primarily military vehicle to one bought by private owners.
1979 saw the introduction of the V8 engine while in 1982 the ‘County’ version of the vehicle saw comfort become a priority alongside capability, with the introduction of tweed seats and tinted glass. The final Series III rolled off the Solihull production line in 1985 and into the Heritage collection.

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Defender is the epitome of toughness, of ruggedness, of strength and most importantly of capability.

GERRY MCGOVERN LAND ROVER DESIGN DIRECTOR AND CHIEF CREATIVE OFFICER

ADVENTURE

ADVENTURE

FAMOUSLY ADVENTUROUS

From its earliest days, Land Rover's famous capability attracted adventurers determined to explore inaccessible places. Almost as soon as Land Rover launched, Colonel Leblanc drove his brand new 80-inch Series I Land Rover from the United Kingdom to what is now Ethiopia.

ADVENTURE

ADVENTURE

LONDON TO SINGAPORE

It was one of the longest ever overland journeys - half way around the world from London to Singapore. In 1955, six Oxford and Cambridge students, driving two Land Rovers, succeeded where earlier expeditions had been defeated by 12,000 miles of challenging terrain that included jungle, desert, swamp and mountains.

ADVENTURE

ADVENTURE

THE G4 CHALLENGE

Successor to the Camel Trophy, the Land Rover G4 Challenge was a global adventure competition that supported the International Federation of Red Cross and Red Crescent Societies. With distinctive Tangiers Orange paintwork, Defender competed in challenging drives around the world.

ADVENTURE

ADVENTURE

UNIVERSITY CHALLENGE

During the 50’s universities Oxford and Cambridge took on challenges across Africa, the Far East and South America, tackling terrain largely deemed ‘impassable’.

Teams from the universities were tested to their limits as they explored these countries and the challenges they presented, like the 400 yard stretch of road that took eight hours to complete in the 1957-1958 expedition in South America.

To this day, the mighty Defender continues to take explorers to uncharted territory.

ADVENTURE

ADVENTURE

CAMEL TROPHY TOUR

For over 20 years Land Rover vehicles took on challenging terrain around the world in the world’s toughest driving event: Camel Trophy Tour.

Land Rover’s Special Vehicle operations team modified the vehicles taking part to include additions such as role cages, fog lamps and winches while the distinctive ‘Sandglow’ colour was applied to all vehicles that took part.

The final event was held in 2000 and it remains a rich chapter of Defender’s History.

ADVENTURE

ADVENTURE

BORN FREE

The origin of Land Rover's historic association with Born Free goes back to the beginning where Land Rovers were featured in the classic 1966 wildlife film Born Free, starring the Foundation's founders, Virginia McKenna and Bill Travers. The requirement was then, as it is now, to rely on the Land Rover vehicles to reach wildlife in the most remote of locations.

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The Land Rover G4 Challenge was the best experience of my life. I mean, nothing has come close to it in terms of the enormity of it. The experience was out of this world.

MARTIN DREYER ADVENTURE DRIVER AND WINNER OF THE 2006 G4 CHALLENGE

DEFENDER MEMORIES

DEFENDER MEMORIES

A LIFE LONG LOVE OF DEFENDER

From the seventies when he first drove a Series II to present day, Nick Rogers has loved Land Rover.

His passion for the Defender is felt the world over, from Eastnor to Dubai, but he is one of the lucky few who translated his passion to his work. As Group Engineering Director a highlight for him was the evolution of the vehicle in 2007. “We introduced more power, refinement and capability yet still made sure it stayed true to its character.”

DEFENDER MEMORIES

DEFENDER MEMORIES

FROM THE FACTORY FLOOR

“The Defender was one of the first vehicles I took notice of.” Alan Volkaerts grew up in Cumbria where the rugged land demanded a rugged vehicle.
After his early years admiring the iconic Defender he would go on to become a part of its history, becoming Solihull Plant Operations Director where he is responsible for the factory that has manufactured the Defender for over 70 years.

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DEFENDER CELEBRATION SERIES

Three limited edition Defenders, each celebrating a different element of Land Rover’s character and history.

HERITAGE LIMITED EDITION

The Heritage edition is inspired by Series I Land Rovers. Production of this collectors item, which combines original design features with modern comfort, is strictly limited.

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ADVENTURE LIMITED EDITION

The Adventure limited edition is fitted out for Land Rover drivers who love the great outdoors and embrace Defender’s go-anywhere, do-anything potential.

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AUTOBIOGRAPHY LIMITED EDITION

Celebrating Land Rover’s design, engineering and interior finishing expertise, the luxurious Autobiography limited edition features a comprehensive equipment list to take on both the city and great outdoors.

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LAND ROVER DEFENDER

Seize your chance to own an engineering and design classic as Defender enters a new era in 2015

SIGN UP FOR DEFENDER NEWS

From a line in the sand to a 1km artwork, an innovative working vehicle to the compelling limited editions, keep up with Defender developments as they happen.

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

The information, specification, engines and colours on this website are based on European specification and may vary from market to market and are subject to change without notice. Some vehicles are shown with optional equipment that may not be available in all markets. Please contact your local dealer for local availability and prices. The figures provided are as a result of official manufacturer's tests in accordance with EU legislation. A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.